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Remembering David Ogilvy
July 21 this year marks the seventh death anniversary of David Ogilvy, the renowned "Father of Advertising," whose original thinking and insistence on certain basics rocked Madison Avenue in the sixties and seventies.It is a great tribute to the man that the four basic principles he started in his day - a dependence on research, professional discipline, creative brilliance and a preeminent regard ...
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The Advertising Business
Have you ever wondered how advertising works and how an advertising agency makes money? Behind the glitz and glamour, advertising is still really a business and a lucrative one at that.In general terms, advertising refers to the promotion of goods and services (as well as companies and ideas) through media, especially television, radio and print (newspap ...
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The New Billionaires
For the twelfth straight year, Bill Gates continues to be the richest man in the world with a net worth of $50 billion, according to the authoritative Forbes magazine, the business world's bible of wealth and fortune. Microsoft's founding father may be less active in the corporate world these days, but he still sits comfortably at the top of the hill as the inspiration and subject of envy ...
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The Publishing Business
Publishing is a fascinating business and the process that goes into the making of books and newspapers is an interesting one. These days, with the world of digital information and the internet upon us, the scope of publishing now also includes websites, blogs and the like.From the business perspective, publishing isn't just printing literature or information but also the development, marketing ...
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The First Great PR Man
PT Barnum (born Phineas Taylor Barnum) is best known for being a great showman who staged elaborate extravaganzas through his world-famous Ringling Brothers and Barnum and Bailey Circus, a top attraction during the latter-1800s. For many of today's PR professionals, he is also the first great PR man.Barnum first made it to the public eye in 1835 when he staged exhibits showcasing a blind and n ...
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Small Business Tax Tips
Any small business owner knows that they may live or die by the financial decisions that they make. While many cut corners by making prudent purchase decisions, few realize the opportunities that are available to them when it comes to working out the taxes for their business. In this article, we'll give you some tips to help you realize the best ways to optimize your taxes.- ...
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Fostering Change In European Union
The year 2004 was an exceptional one for the European Union (EU) with the historic enlargement to include ten new member states and the signature in Rome of the Treaty establishing for the first time an EU Constitution. That momentum continued into the first half of 2005, marked by the beginning of the ratification process for the European Constitution.The results of the various ratification proce ...
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Bill Gates
Bill Gates, the co-founder and chairman of the Microsoft Corporation, has certainly reached legend status and not only because he is considered as the world’s richest man. As the moving force behind a company that is considered “The Most Innovative Company Operating in the U.S.” (1993, Forbes magazines), Gates is certainly in a league of his own. With Gates at the helm, Microsoft ...
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The Importance of Communication
To maintain a healthy relationship, you need to be close to your partner. The best way to do this is to talk to each other. Your partner, above all, should be someone you trust and feel secure with. If you have a problem or you feel stressed, it is important to inform them of how you're feeling. This may not only help you feel more optimistic but you may also be surpris ...
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The Western Cape Of South Africa Is An International Destination Of History And Beauty
The Western Cape of South Africa is one of the premiere vacation destinations to visit in the Southern Hemisphere. Each year, one and a half million tourists enjoy the staggering beauty of Table Mountain, along with an incredible amount of beaches, the Atlantic and Indian oceans, national parks, wine tours, whale watching, and diamond shopping. All of this and more can be found in the Western Ca ...
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